Optical Overview



Our experts are here to help you with your eyeglasses and contact lenses 5 days a week, and Tuesday and Thursday evenings in our Canandaigua location and five days a week in our Geneva location. Sit down, relax and let our combined 70+ years of experience work for you.


With hundreds of frames to choose from, you’re sure to find one that suits you. We carry designer frames from Vera Bradley, Banana Republic, Christian Dior, Lulu Guinness, Jessica McClintock, as well as, traditional value styles, children’s sizes and sunglasses. We offer more choices than anyone in the area. If that sounds overwhelming, one of our highly trained licensed opticians can recommend a pair.


We specialize in hard-to-fit eyewear, such as correction for high astigmatism or bifocal contact lenses. We have an optical lab on site, so we can have your lenses ready when you need them.


We care about quick delivery and good looks, but we also look out for your health. All our glasses come with free UV protection. We also give you a free one-year warranty. Most of our competitors charge for that promise of quality.


The best news is that the Eye Care Center’s top-notch service comes at competitive prices. The results of our regular price surveys indicate that most of the time our prices are lower than other optical retailers in the area. If you have your eyes examined at the Eye Care Center, a 20% discount immediately applies to all of your purchases.